Meet Tracy McAllister

Chief Marketing Officer
Tracy oversees the strategic positioning and marketing for REsides. Prior to REsides, she has worked closely with investors, owners and leadership teams to differentiate, transform and scale companies serving as their CMO. Over the course of her career, she has successfully accelerated growth for early and mid-stage companies across a variety of industries that include business and financial services, software and consumer products. Tracy is known for her ability to break though and drive strategic growth though market expansion, new product launches and innovative strategies in both on and off line channels. She has served on several leadership teams focused on growth through merger and acquisition strategies. Tracy earned her Bachelor of Arts from the University of North Carolina at Chapel Hill.