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Resides Sets New Standard with Launch of Agent-Centric MLS Portal Driven by Innovation & CRM Integration

resides mls portal launch 2023

The New REsides MLS Portal Delivers Robust Functionality Allowing Subscribers to Generate and Close More Business with Tools to Manage & Communicate with Customers from Lead-to-Close

HILTON HEAD ISLAND, SC (January 9, 2023) – REsides, the first and only MLS to launch a revolutionary new equity-ownership model for its members, announced today the launch of its new Integrated Agent-Centric MLS portal. The new REsides MLS portal, driven by powerful CRM integration, provides subscribers and their clients with a superior, robust, and data-rich experience that is at the forefront of today’s residential real estate technology. The URL for the portal is

The consumer-facing portal serves as a valuable connectivity hub to deliver seamlessly integrated tools to improve services in the brokerage community, increase efficiency, support collaboration, and provide a gateway for better end-to-end connectivity and communications throughout the entire real estate eco-system.

With an integrated CRM (Customer Relationship Management) solution at the heart of the new REsides MLS portal, subscribers now have a powerful solution to manage their real estate business from lead-to-close. The benefits to REsides subscribers will include more leads, more customers, more repeat business – all from the REsides portal – and all driven off valuable listing data that spans across South Carolina and Georgia.

“Our goal with our new MLS portal was to break the mold – to lead a new path forward and set a new standard of how agents and brokers should be serviced by their MLS,” said Colette Stevenson, CEO at REsides. “Most of the brokerages are independent offices with a need for integrated tools. These brokerages have been asking for a CRM solution that is built on the MLS platform.  Our new portal goes beyond what traditional MLSs provide their members. We’re extremely excited to launch and deliver such a feature-rich solution for our clients,” Stevenson added.

The robust portal includes IDX websites, lead generation services, CRM, personalized agent and office pages and more. Today’s launch represents phase one of the multi-phased rollout. Additional platform integrations are scheduled to launch over the next several months.

“We are excited to partner with the talented team at SaleCore to deliver a powerful new Agent and Broker Tool that aligns with our vision and new MLS ownership model,” said Stevenson. “As MLSs, we are in an innovative tech-driven environment resulting in constant change and consolidation. Empowering our agents and brokers with actionable data across boundaries is the only way forward,” she said.

This new initiative supports the REsides “borderless” MLS where consolidation, collaboration and MLS data centralization are top priorities. Highlights of the new REsides Agent-Centric portal include:

  • Mobile First Optimization:  programmed to support the growing number of homebuyers who use a mobile device to search for homes, the REsides portal dynamically adjusts the content to the device being used by the customer.
  • CRM Integration: designed to help agents and brokers streamline their marketing and sales processes—and ultimately close deals faster—by allowing them to manage client communications, automate workflows, and track customer data.
  • Multi-Channel Marketing Support: powered to support digital marketing strategies with email, social marketing and the ability to upgrade to text (SMS) marketing to maximize today’s top and most cost-effective marketing channels.
  • Lead Generation: built to capture free leads directly from the listing data provided.
  • Agent & Office Websites: created to allow agents and brokers a fully-integrated solution that is personalized, professional and dynamic to their business.

“It’s imperative that MLSs invest in smart solutions that put the value of the listing data back in the hands of the Brokers and provide avenues for compensation to them for their data that go far beyond the traditional models in our industry,” Stevenson said. “We are making great strides to lead the change needed in MLS. Our partnership with SaleCore is one of the many strategic initiatives we have been working on to empower, protect and compensate brokers for their data,” she added.

“We are excited to be working alongside Colette and her team to bring this innovative Agent platform to REsides members,” said Heath Craig, CEO at SaleCore.  “Our partnership with REsides is a testament to the changing real estate landscape where modern solutions that prioritize data at the forefront are those that will lead us into the next era of residential real estate.”

About SaleCore

SaleCore is a technology company that provides a real estate search portal with integrated CRM for real estate professionals, to collaborate with their clients during the home buying and selling process. For more information, visit

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About REsides

REsides is the first and only MLS to launch a revolutionary new equity-ownership model for its members. Headquartered on Hilton Head Island, SC, REsides is ranked in the top 25% of all residential real estate MLSs in the United States. The Company services 2,000 members across South Carolina and Georgia and supports over $4 billion in real estate transactions annually.
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